Boardsmith is an online digital marketing company, incorporated with the Corporate Affairs Commission, Nigeria; in 2018. The company is a member of Serengeti Out-of-Home Group – the foremost and future-determining AdTech and marketing communications Group in Nigeria. Boardsmith provides online advertising solutions that consistently deliver audiences and delight customers by leveraging on technology. The company also develops bespoke online digital solutions to suit the needs of discerning clients and brands; thereby achieving set objectives. Our AdTech solutions include the following

  • Zabuni is an online marketplace portal for OOH platforms, where brands can view available boards along diverse routes in Nigeria, access pedestrian and vehicular traffic data around each billboard, select and pay for advertising. An Account Manager is assigned to work with each client, thus making the process seamless. The benefit of using Zabuni is that relevant traffic data are available to support purchase decisions and client do not require prior OOH experience to place an advert.

  • This online OOH solution targets all users that have internet-enabled devices – mobile phones, laptops, desktops, hand-held pads, etc. It also provides the opportunity to select specific audience packs that should receive clients’ campaigns. With programmatic solution, a campaign can be set and pushed to all or either of the following categories of people based on interest – business, electronics, computers and gadgets, sports, fashion, politics, food and drinks, entertainment, all or specific telecommunications subscribers, different age groups, etc.

  • The solution enables people that connect to Boardsmith’s wifi network at various convergence locations (bus stops, malls, cinemas, lounges, campuses, etc.) in Nigeria, receive clients’ campaign contents (e.g. banners and videos) on their mobile devices; for the duration they stay on the system. It has the benefit of reaching a blended mix of audiences and demographic groups as well as encouraging viewers call-to-action; by making it possible to dial codes shown on an advert directly.

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